Dedicate a flower in memory of someone you love

Each year, a beautiful wildflower meadow is sown in the gardens of the hospice to celebrate the lives of the people we love dearly and miss deeply. The meadow becomes the most soothing place to visit, to sit and reflect on happy times gone by.

To make a dedication in memory of someone special, simply decide on the flower you would like from the list below. Your seed(s) will then be sown around the beginning of April, and the meadow will flourish and bloom over the following months.

Our Meadow of Memories celebration event will be held on Sunday 9 July at 2pm – see further details below.

Dedicate a flower in memory


Choose your flower from the following selection:

Meadow fo Memories Flowers

How your dedication will blossom

When creating your dedication, you are invited to make a donation to the hospice to support people with life-limiting illnesses in South Devon. Your kindness will make such a difference in enabling patients to make every day the best day possible.

£17 will buy a special memory box – to help families capture and cherish the memory of their loved one.

£32 will pay for a bereavement support session for a family member or carer, at a time when they need support the most.

£105 will cover the hourly cost of running the entire Hospice at Home service – caring for patients across South Devon in their homes in their last two weeks of life and helping them to make the most of precious last moments with their loved ones.

£241 will fund a home visit from our Community Team, ensuring that families are given all the advice and support they need.

Since 2012, Rowcroft’s Meadow of Memories has raised an amazing £307,395 – enabling Rowcroft’s nurses and care teams to provide vital care and comfort to local people.

Dedicate a flower in memory

Love in full bloom

When Pat Willcocks was told she had less than three weeks to live due to cervical cancer, she took the decision to spend her final weeks in the comfort of Rowcroft’s Inpatient Unit.

“Mum had always loved gardening, and so she adored the gardens at Rowcroft,” says Pat’s daughter Debbie. “The staff kindly took her outside in her bed to spend time surrounded by the flowers, plants, birds and trees. The Rowcroft angels gave her outstanding care, love and made her feel comfortable and cared for. She was laughing until her last moments.

“I was able to be with mum when she passed, holding her hand with a nurse while she took her last breath. I cannot thank Rowcroft’s amazing team enough and they will always hold a place in my heart for their special care and love.

“I dedicated a flower in the meadow for mum as she would’ve loved the wildflowers.”

Rowcroft patient Pat Willcocks standing in the gardens at Cockington

Meadow of Memories celebration

On Sunday 9 July at 2pm, we warmly invite you to join our Meadow of Memories celebration in the grounds of the hospice – where we as a community will come together to honour and remember the special people who we love and miss.

The celebration will take place at a time to be confirmed and will provide a wonderful opportunity to listen to comforting readings, poems and restful music, and to reflect on precious memories. The celebration will last approximately 25 minutes. Please stay for a while after to wander around the meadow and enjoy the flowers and beautiful surroundings.

A Memory Board will be placed in the meadow on the day – we invite you to bring with you a photo, a poem or a memory of your loved one.

Light refreshments will be available, or please feel free to bring your own picnic. Car parking is free, but please car share where possible. In the event of rain, please bring a coat, an umbrella and appropriate footwear. If the weather is extreme, the celebrations will take place indoors. Dogs are welcome on leads.

Please tell us if you would like to attend the remembrance celebration on Sunday 9 July. Contact Jenny on 01803 217642 or email

Visiting the meadow

If you’d like to visit our stunning meadow, we’d love you to do so at any time.

The best time to see the meadow in its full glory is between May and July – when you can relax in the warm sunshine, be soothed by the serenity of nature, and reflect on happy times with loved ones.

Ocean Healthcare Logo

Our Sponsor

We’d like to say a massive thank you to Ocean Healthcare for their amazing support in sponsoring this year’s Meadow of Memories.

“Rowcroft’s Meadow of Memories is an outstanding initiative. Ocean Healthcare love everything that Rowcroft does and are proud sponsors of the Meadow of Memories. We love the representation of the meadow blooming and the celebration of those close to us.” – Ken Rudge, Managing Director at Ocean Healthcare


Last Year's Flowers

Other Rowcroft Events

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