Dedicate a flower in memory of someone you love

Each year, a beautiful wildflower meadow is sown in the gardens of the hospice to celebrate the lives of the people we love dearly and miss deeply. The meadow becomes the most soothing place to visit, to sit and reflect on happy times gone by.

Make a dedication in memory of someone special. Your seed(s) will then be sown around the beginning of April, and the meadow will flourish and bloom over the following months.

Our Meadow of Memories celebration event will be held on Sunday 14 July at 2pm – see further details below.

Dedicate a flower in memory

Become a regular giver

Photo credit: Ruth Archer

As we remember our loved ones in this very special way, we invite you to support Rowcroft by becoming a Rowcroft Regular Giver,

The reliable income from monthly gifts helps us to plan for the future and will ensure we are there with specialist care whenever people with life-limiting illnesses need it.

Set up a regular donation

How your dedication will blossom

When creating your dedication, you are invited to make a donation to the hospice to support people with life-limiting illnesses in South Devon. Your kindness will make such a difference in enabling patients to make every day the best day possible.

£17 will buy a special memory box – to help families capture and cherish the memory of their loved one.

£36 will pay for a bereavement support session for a family member or carer, at a time when they need support the most.

£106 will cover the hourly cost of running the entire Hospice at Home service – caring for patients across South Devon in their homes in their last two weeks of life and helping them to make the most of precious last moments with their loved ones.

£241 will fund a home visit from our Community Team, ensuring that families are given all the advice and support they need.

Since 2012, Rowcroft’s Meadow of Memories has raised an amazing £323,581 – enabling Rowcroft’s nurses and care teams to provide vital care and comfort to local people.

Dedicate a flower in memory

Remembering John through Meadow of Memories

My very own Peter Pan” is how Cynthia McAlpine remembers her dear husband John who passed away in 2006.

He was adored by Cynthia’s three children – Mark, Neil and Lisa and while deeply missed, John is honoured each spring when the family attend the Meadow of Memories celebration and dedicate a flower in his memory.

John went to Rowcroft’s Inpatient Unit in Torquay and he felt so relaxed in their care. He loved sitting in the garden under the bird box watching the blue tits; he had always loved wildlife, especially owls. I miss him so much. But Rowcroft was our second home and I have happy memories of our time there. I can never thank Rowcroft enough for the care we received.

Dedicate a flower in memory

Meadow of Memories celebration

On Sunday 14 July at 2pm, we warmly invite you to join our Meadow of Memories celebration in the grounds of the hospice – where we as a community will come together to honour and remember the special people who we love and miss.

The service in the meadow is a wonderful opportunity to listen to comforting readings, poems and restful music, and to reflect on precious memories and will last approximately 25 minutes. Please stay for a while after to wander around the meadow and enjoy the flowers and beautiful surroundings.

A Memory Board will be placed in the meadow on the day – we invite you to bring with you a photo, a poem or a memory of your loved one.

Light refreshments will be available, or please feel free to bring your own picnic. Car parking is free, but please car share where possible. In the event of rain, please bring a coat, an umbrella and appropriate footwear. If the weather is extreme, the celebrations will take place indoors. Dogs are welcome on leads.

Please tell us if you would like to attend the remembrance celebration on Sunday 14 July. Contact Jenny on 01803 217642 or email:

Visiting the meadow

If you’d like to visit our stunning meadow, we’d love you to do so at any time.

The best time to see the meadow in its full glory is between May and July – when you can relax in the warm sunshine, be soothed by the serenity of nature, and reflect on happy times with loved ones.

Ocean Healthcare Logo

Our Sponsor

We’d like to say a massive thank you to Ocean Healthcare for their amazing support in sponsoring this year’s Meadow of Memories.

“Rowcroft’s Meadow of Memories is an outstanding initiative. Ocean Healthcare love everything that Rowcroft does and are proud sponsors of the Meadow of Memories. We love the representation of the meadow blooming and the celebration of those close to us.” – Ken Rudge, Managing Director at Ocean Healthcare


Meadow of Memories gallery

Other Rowcroft Events

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