Indulge in Dry January!

With us soon to head into the new year, Rowcroft invites you to join the one in five drinkers in the UK who are taking on Dry January! Going alcohol-free for the month can bring so many surprising benefits that will make you look and feel so much better. Rowcroft is on hand to make this journey super easy for you with our delicious 40th anniversary non-alcoholic spirit that tastes more like an indulgence than a denial! With this in mind, Dry January is less about giving something up, and more about getting something back. So go on – give your body a break, reset, and say “hello” to the new you!

Brighter skin. Increased energy. Calmer mind. Better sleep. To name just a few of the remarkable benefits that giving up alcohol is said to bring. Most people who take on Dry January experience a whole host of health benefits that makes it the perfect start to the new year. According to research conducted by the Royal Free Hospital in 2018 and published in the British Medical Journal, an alcohol-free month lowers blood pressure, reduces the risk of diabetes, lowers cholesterol, and reduces the levels of cancer-related proteins in the blood. In addition, completing Dry January helps people to drink more healthily all year round, bringing improved levels of wellbeing for months to come.

Rowcroft is embracing Dry January with a non-alcoholic spirit – a collaboration between the hospice and Torquay-based company Sea Arch Drinks – to celebrate Rowcroft’s 40th anniversary in 2022. The Sea Arch Coastal Juniper non-alcoholic spirit has been carefully crafted using traditional distillation techniques and is inspired by the freshness and botanicals of the local coastline. Bursting with flavour from a blend of 12 complex natural botanicals, it’s available to purchase in Rowcroft’s shops across the region, with all profits going to care for patients with life-limiting illnesses.

“This special 40th anniversary non-alcoholic spirit is the perfect tonic for Dry January,” said Rowcroft’s CEO Mark Hawkins. “It offers you the chance to indulge your tastebuds by treating yourself to a delicious non-alcoholic alternative for gin lovers, while celebrating Rowcroft’s 40 years of caring for the local community. And by purchasing a bottle, you’ll be raising crucial funds for the hospice so that we can continue our care into the future. So please do support us by raising a glass to Rowcroft this January!”

Sea Arch Drinks co-founder Sarah Yates said: “The key to a successful Dry January is to think of it not as depriving yourself of alcohol but instead as an exploration of exciting new non-alcoholic drinks. We all deserve some special treatment and Dry January is the perfect excuse to indulge in guilt-free treats that really don’t feel like a compromise. Choosing a complex alcohol-free spirit such as our Sea Arch Coastal Juniper blend, which is bursting with seaside botanicals, will not only make it easier to complete Dry January but it’ll feel like you’re spoiling yourself in the process!

“For many of our customers, there’s a time and a place for alcohol but increasingly there’s a time and place for non-alcoholic drinks too. That doesn’t mean they’re any less discerning about what they want to drink on those occasions, which is why we make our non-alcoholic spirit using many of the classic gin botanicals including juniper, cardamom, coriander and blood orange, as well as sea kelp and samphire which are both found on the Devon coastline.”

Available in small and large bottles, the alcohol-free spirit is retailing in Rowcroft’s shops at £15.95 for 25cl and £24.95 for 70cl. Rowcroft would like to thank Sea Arch Drinks for kindly collaborating through this partnership.

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