Rowcroft Launches New Boutique and Café Lounge in Chelston

Rowcroft Hospice has opened a new combined boutique and café lounge in Chelston’s Walnut Road.

Named in honour of Rowcroft’s founder, Ella Rowcroft, Ella’s Café Lounge and Boutique by Rowcroft is open from 9am to 4.30pm Monday to Saturday, with plans for limited early evening opening in the future.

The store is located at 25 Walnut Road, on the corner of Old Mill Road, and features high quality pre-loved clothes and accessories, and a selection from our ‘new’ range. The café lounge can seat up to 35 people and has a menu of locally-sourced hot, cold and alcoholic drinks, cakes – including gluten free options – and light bites.

Caroline Wannell, Rowcroft’s Head of Retail, said: “We are delighted to be joining the community in Chelston. It’s long been our ambition to open a store in the area and we’re thrilled the doors are open.  This is a new venture for the hospice, building on the success of our existing boutique and café in Churston”.

“We’re excited to welcome customers looking to browse the rails and sample our delicious food and drinks – all of which helps Rowcroft to provide our outstanding care to over 2,000 patients a year.”

Rowcroft’s retail operation raised over £600,000 for the hospice in 2018 – enough to fund the charity’s Hospice at Home service, enabling patients to receive treatment and first class care in their own home, for almost a year.

Chief Executive, Mark Hawkins, explained: “The income streams generated by our retail activities are vital funds for Rowcroft.  Every pound spent in our stores makes a huge difference to local people and families living with life-limiting illnesses in South Devon; helping to make every day together the best day possible.

“We’re incredibly grateful to everyone who supports our shops, whether through donations of goods, volunteering or shopping. It really does make a difference.”

To find out more about Rowcroft’s 17 shops in South Devon visit

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