Care first, is the heart and soul of our brand and communications.
The digital marketing strategy’s primary objective was to improve all commercial and revenue generating pages of the website by 10% in year 1 (2019) and by a further 10% in year 2 (2020). As well as increase our social media followers and conversions by 10% on our four main social media pages (Facebook, Instagram, LinkedIn & Twitter). This objective has been surpassed.
The results* have been achieved by improving both the user journey (UX) and user interface (UX) across the whole website, and installing Google Goals, user heat maps and Google Tag Manager to focus in on the donation page user journey, event sign-up process and 3rd party sites, lottery pages and payment gateways, key fundraising events, challenges, education and dedicated appeal pages. *(Google Analytics & Facebook AdManager)
New targeted and segmented website visitors have also been acquired by positioning our Rowcroft Facebook page at the heart of our South Devon Facebook community (and beyond). “It takes a community t make a Hospice”
Using a mix of compelling video content and complex persona based targeted Facebook campaigns, (including Facebook Re-targeting Pixels & Facebook Video Views Data Capture) and broadcasting a series of audience specific videos ads through to drive targeted and segmented website visitors to specific areas of the website.